ARE YOU going for
gold?
The
Vancouver 2010 Winter Olympics
were
a great success and
have motivated many Canadians to cheer on the Olympic Team that brought
us the first of many Gold Medals on home soil, breaking several world
records. The numbers are impressive now, but it wasn't easy
to get
there.
What
do the Olympics have to do with Marketing?
There are many marketing
lessons to be learned here, and this I
can't stress enough, I'm not referring to the big corporate fancy
advertising campaigns, tv ads, or BC's "You've gotta be here"
commercial. (Which by the way I quite like).
Instead the focus
should be behind the scenes, dig deeper, and you'll see that there are
many Marketing lessons to be learned here.
Keep
Reading - Click Here »

Marketing - Gamble or Investment?
While watching the Lang
and O’Leary Exchange on CBC there was a
great quote made during an interview that really puts light on the
question of whether the Stock Market is Gambling or an Investment?
“Short
Term you’re betting on the market, long term you’re
investing!”
That
got me thinking
about Marketing and I realized the same can be said about most small
business marketing “tactics”.
Keep
Reading - Click Here »

You've go to be here
This great ad promoting
BC was launched for the 2010 Olympics and
features some breathtaking scenery and endorsements by well known
Canadian actors and musicians like Michael J. Fox, Tom Petty, and Sarah
McLachlan.
Watch the Video Here >>
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