ARE YOU going for gold?

The Vancouver 2010 Winter Olympics were a great success and have motivated many Canadians to cheer on the Olympic Team that brought us the first of many Gold Medals on home soil, breaking several world records.  The numbers are impressive now, but it wasn't easy to get there.

What do the Olympics have to do with Marketing?

There are many marketing lessons to be learned here, and this I can't stress enough, I'm not referring to the big corporate fancy advertising campaigns, tv ads, or BC's "You've gotta be here" commercial.  (Which by the way I quite like).    Instead the focus should be behind the scenes, dig deeper, and you'll see that there are many Marketing lessons  to be learned here.

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Marketing - Gamble or Investment?

While watching the Lang and O’Leary Exchange on CBC there was a great quote made during an interview that really puts light on the question of whether the Stock Market is Gambling or an Investment?

“Short Term you’re betting on the market, long term you’re investing!”

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You've go to be here

This great ad promoting BC was launched for the 2010 Olympics and features some breathtaking scenery and endorsements by well known Canadian actors and musicians like Michael J. Fox, Tom Petty, and Sarah McLachlan.

Watch the Video Here >>